Just one more sleep until Drake drops his anticipated Certified Lover Boy album on Friday (Sept. 3). But in case you can’t wait until then to find out who joins him on his sixth studio effort, you’re in luck because billboards across the U.S. appear to be teasing the names of his features.
He’s gonna make you work for it, though. As documented by journalist (and Tidal chief content officer) Elliott Wilson, the sometimes cryptic ads hint at the features, which real fans were quick to decode. For instance, “Hey, New York, the GOAT is on CLB,” was widely interpreted to suggest that Jay-Z will make a cameo — an interesting prospect since Jigga also features on Drake’a again-rival Kanye West’s just-released Donda album. Among the other guesses about who the GOAT in questions might be were Nas or Drake’s Young Money label mate Nicki Minaj.
While a spokesperson for Drake had no comment on the campaign at press time, the outdoor media company behind it, MilkMoney, told Billboard that the ads are appearing in the markets where each artists is from. So, for instance, while the Houston one reads, “Hey Houston, the hometown hero is on CLB,” leading to rampant speculation about which MC is in the mix, Atlanta’s clearly notes “Hey ATL, 21 Savage is on CLB.”
A West Coast ad teased, “Hey California Giveon and Ty Dollar are on CLB,” and Memphis fans found out that “Yebba and Project Pat are on CLB.” Another one in Atlanta used nicknames (Slime Pluto, Savage and Baby) to suggest that Young Thug, Future and 21 Savage are in the mix. The image of the ads all appear to have the by-now-familiar CLB logo that appeared on a run of Nike items that dropped in the fall, including sold-out hoodies, t-shirts, socks, hats and puffer jackets.
Check out shots of the billboards below.
soul, classic soul, motown,