New Around the World: Japan’s Belle & Colombia’s Camilo Lead International Debuts

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On the Billboard Global 200 dated July 31, Pop Smoke leads the haul of new arrivals, as 14 songs from his LP Faith debut, from “Tell the Vision,” featuring Kanye West and Pusha T, at No. 33, to “Top Shotta,” with The Neptunes and featuring Pusha T, Travi and Beam, at No. 180.

While five of those titles by the late Brooklyn-born rapper also hit the Billboard Global Excl. U.S. chart, the ranking reveals a wider swath of geographical diversity, with debuts from acts representing South America, Europe and Asia.

As the entire world locks its eyes on Tokyo during the Olympic Games, Japanese singer Belle sports two Global Excl. U.S. debuts, including the week’s highest entry. Her collaboration with Millennium Parade (also from Japan), “U,” enters at No. 34, while her solo track “Gales of Song” starts at No. 176, with both performed in Japanese.

“U” serves as the theme song for the upcoming anime film Ruyy to Subakasu no Hime, recalling other film-inspired chart appearances for Japanese acts including Bump of Chicken and Lisa. “U” was the best-selling song outside the U.S. in the week ending July 22, with 26,000 downloads sold, according to MRC Data. “Gales of Song” was the week’s fifth best-seller, with 16,300.

Four European exports hit the Global Excl. U.S. chart. Songs by France’s Kungs (“Never Going Home;” No. 175), Germany’s Jonasu (“Black Magic;” No. 179) and the U.K.’s Jamie Miller (“Here’s Your Perfect;” No. 196) arrive, all sung in English despite the diversity of their locales.

But Raf Camora strays from the pack, with the German-language “Zukunft” arriving at No. 171. Not only is it the only non-English Global Excl. U.S. debut by a European act this week, Camora is the first Austrian act to grace the chart (dating to the Global lists’ September 2020 launches).

Plus, four Spanish-language titles make Global Excl. U.S. bows, encompassing acts from Puerto Rico (Farruko), Argentina (Emilia and Duki), Colombia (Camilo) and Mexico (Ingratax). Camilo’s arrival is the one mixed-language debut of the week, via his team-up with Shawn Mendes on the Spanglish, and remixed (as a duet), “KESI” at No. 85. It also opens at No. 105 on the Global 200.

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