Think big, make it happen. Twitter is bringing those big-time manifestations to a billboard near you.
As millions around the globe take stock of their New Year’s resolutions, the social platform is embarking on a physical campaign, one that’s meant to inspire minds and lay down the groundwork for all those big things.
Today (Jan. 18), Twitter launches its celebrity-powered “manifestation” project, engineered by the power of positive thinking in 280 characters or less.
Those tweets will appear in the hometown locations of the stars “who manifested their dreams,” in eight cities around North America, reads a statement from Twitter.
To get the ball rolling, Twitter is donating nearly $1 million to charities of the stars’ choice on their behalf, including Boys and Girls Club, Destination Crenshaw, The 3-D Foundation, and UNICEF Canada.
Tweets about manifestation are at an all-time high, the social network reports, with 100% year-over-year growth and a total of close-to 60 million posts over the past three years.
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