Mariah Carey Teams Up With Winklevoss Twins’ Cryptocurrency Platform for Education Campaign

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Mariah Carey announced her partnership with the cryptocurrency platform Gemini, which aims to educate and inspire women about better investment. Founded by Cameron and Tyler Winklevoss, Gemini is used to buy, sell, earn and store more than 50 cryptocurrencies, like bitcoin.

A portion of trading fees investors use with the code “mariah” and through the link gemini.com/mariah will be donated to BlackGirlsCode — a not-for-profit organization that introduces young women of color to tech and skills in computer programming and technology.

Tyler Winklevoss shared his enthusiasm and strategy behind the collaboration with the pop superstar, saying, “It’s great to see Mariah and other celebrities discover bitcoin as an investment and hedge against inflation. Cryptos like bitcoin and ether were two of the best performing assets of the last decade. Our goal at Gemini is to help educate you on the promise of crypto and make it simple, easy, and safe for you to engage in this new asset class.”

Carey credited Gemini’s free resources for her education in better investment skills using cryptocurrency in a video on Instagram.

You might remember the Winklevoss twins from the 2010 film The Social Network, where they were both portrayed by Armie Hammer as Mark Zuckerberg’s classmates who accuse him of stealing the idea for Facebook from them.

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