Jay Wheeler Kicks Off Billboard Latin Music Week 2021 In Style

, , Comments Off on Jay Wheeler Kicks Off Billboard Latin Music Week 2021 In Style

Jay Wheeler helped Billboard Latin Music Week kick off in style with a Monday (Sept. 20) night concert at LIV Nightclub at Fontainebleau in Miami. After daytime workshops and check-in, attendees let loose to the Puerto Rican singer-songwriter during Elite Media & Marketing Presents: The Billboard Latin Music Week Kickoff Showcase Event, Featuring Jay Wheeler, Presented by Verizon  21+.

As a thumping neon heart pumped on the video screen behind them, Wheeler’s band kicked into high gear, all-smiles as they welcomed Wheeler up to the mic with dramatic instrumental flourishes.

Wearing a cheetah print jacket with a white shock running through his hair, Wheeler confidently segued from “Vete Pal Carajo” to his mid-tempo, lovelorn “Dime Que Si.” Easily switching up between the confident swagger of his Arcangel x Miky Woodz collab “Si Te Veo” and the romantic “Viendo El Techo,” Wheeler showed himself adept at playing to different emotional palettes; during the latter, one audience member pulled up her friend on FaceTime so they could belt along to the song together.

In addition to LIV’s pumping soundsystem and top-notch lights, the screen behind him nicely augmented his stylish, ever-so-slightly throwback visual vibe, showing a Rubik’s cube on “Dos Tragos” and an arcade game-style infinite neon scroll elsewhere.

The biggest response, of course, came for the finale, when he busted out his breakthrough hit, the DJ Nelson-produced, Myke Towers-assisted “La Curiosidad,” a top 5 hit on Hot Latin Songs. An undeniable bop that never oversells its cool, romantically curious vibes, Wheeler’s jam had everyone at their full-pitch energy even past midnight on a Monday, singing the song back to him as he smiled triumphantly.

Billboard Latin Music Week continues throughout this week, with the Billboard Latin Music Awards on Thursday (Sept. 24).

soul, classic soul, motown,