From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
Bad Bunny Gives Back
In 2020, Bad Bunny joined forces with Cheetos for its “Deja Tu Huella” campaign, a new multi-platform initiative designed to rally the next generation to leave their mark in their culture and to overall, celebrate and help lift up the Latino community. This week, two major announcements were revealed, including an exclusive fashion collaboration with adidas, available for purchase on Aug. 6. Fans can visit CheetleiD.com to see how to access the collection before it drops.
Additionally, Bad Bunny and Cheetos, in partnership with the Good Bunny Foundation, launched the Deja tu Huella Estudiante Fund that will give $500,000 in total prizing to students in the U.S. and Puerto Rico. Submissions can be made through Aug. 18 via Cheetos.com/DejatuHuella. Winners will be announced by the end of the year.
Yotuel at the White House
Yotuel Romero, one of the Cuban artists leading the #SOSCuba Movement, was invited to the White House this week to speak directly with President Joe Biden about the recent protests in Cuba and his administration’s response, including new sanctions on Cuban leaders and establishing internet access for Cubans, Billboard has learned. Both the U.S. Senate Foreign Relations Committee and the U.S. Representative Florida’s 10th Congressional District shared photos on Twitter of their meet-up with the Cuban artist, who helms the movement’s anthem “Patria y Vida” in collaboration with Gente de Zona.
Ivy Queen’s History on Reggaeton
Reggaeton’s finest, Ivy Queen, will host Spotify’s upcoming LOUD podcast, telling the history and evolution of reggaeton through “on-the-ground reporting spanning countries all across the globe,” a press release states. Ivy will be joined by special guests including J Balvin, Nicky Jam, Bad Bunny, Ozuna, Karol G, Wisin Y Yandel, Maluma, and more. Introducing LOUD: The History of Reggaeton premieres with a two-episode special on Aug. 4 and with new episodes released every week.
Lunay & Anitta
Two months after dropping his sophomore album, El Niño, where he included his first-ever collaborative effort with Anitta, Lunay officially presents the music video for “Todo o Nada.” The highly-awaited music clip not only highlights both the Puerto Rican and Brazilian artists’ chemistry but takes fans into a video game-inspired journey as Lunay tries to save the life of his lady interest. “We filmed it very fast in Miami,” Lunay previously said to Billboard. “I’m very happy with the song, the TikTok dances, we want to show people that this isn’t only a song, but it has a dynamic and it’s enjoyable. Watch it below.
Silvestre Dangond Supports Locals
Silvestre Dangond has launched a new label, Music Dreams Records, to help propel the careers of rising and veteran vallenato artists in his native Colombia, Billboard exclusively announced this week.The 41-year-old vallenato star has already signed six artists to the label, including Mario Fuscaldo, Beto Urieles, LuisRa Solano, Rafa Roncallo, Fred Quintero and Roland Valbuena. Dangond will also manage and produce some of his newly signed artists.
“When soccer players retire, they prepare to become coaches for other players,” Dangond said in a statement. “That’s how I feel. I don’t actually plan on retiring soon but I do want to help and guide other artists and give them that confidence that we all need in this industry.”
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